A Brief Guide To SEO Marketing

Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone’s looking for a site like yours, you want to make sure they find it.

But it’s no good turning up in search engine results if you’re listed on the 100th page, or worse, the 500th page because no one looks at these pages.

At most, people only look at the first 2 or 3 pages.

So how can you make sure that your web pages turn up in these first few pages of results?

It would be easy to think that you need to find the most popular keywords with the highest amount of searches each month.


Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.

So if you want to get your web pages showing up on the first pages of search results took here is what you need to do.

Find Long-Tail Keywords. These are words that are more specific to what you’re selling and it’s usually a phrase of 3 or 4 words. For instance, if you’re trying to sell a sofa, there’ll be a lot of competition for that word. So instead you could use a more exact phrase like “Queen Ann Antique Sofa.” While such exact phrasing will yield you fewer searches, they will be more target specific and tailored to people who are probably more likely to make a purchase.

Aim For Moderate to Small Competition. In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.

See What Keywords Your Competition Is Using. It’s always a good idea to check out the competition to see what other keywords they’re using and the content they’re using to attract more customers.

To help you find keywords you can use Google’s free Keyword Planner which you can find by going to Google’s homepage and clicking on “Advertising.” That will take you to opening an AdWords account so that you can use their keyword software.

And although you won’t get many visitors to your site by using long-tail keywords, isn’t it better to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of generic web surfers who will never see your website link anyway?

Finding Keyword Phrases: What Are Long Tail Keywords And Keyword Phrases? Learn To Keep Up With SEO

What are long tail keywords?

You may have probably heard the term but not really stopped to think about it for a minute. More importantly, how can this help you?

At the time of this article with my website (blog) being less than two months old, I’ve been using long tail keywords in my articles and over this time, landed on the first page of a search result with the likes of Google and Bing (and others too) taking care of using SEO (Search Engine Optimization).

Here are some examples you can try to test this out:

  • Finding Keyword Phrases – landed on the first page, position 3
  • Learning About Keyword Phrases – landed on the first page, position 6
  • Keyword Tool To Find Sweet Spots – landed on the first page, position 1
  • Top Best SEO Keyword Tools – landed on the first page, position 2


I could give 20 different keyword phrases that send me to the first page and it’s only day 50!

Long tail keywords are keyword phrases that have a ‘tail’ added to the natural keywords entered in a search engine (namely Google, Bing and many others) which is a natural way your visitors use (or ask questions) when searching the web whether they are simply looking for information or ready to purchase your product or service.

Using the shorter keyword phrase for example, “search engine optimization” (with double quotes) yields around 115 million results with an average global monthly search for around 823,000 and you are competing with too many similar related niches/businesses. Remember, there are only ten places (on the first page) that you need to aim for as most users will not scroll beyond the first page; second at best.

If you expand on the above example to a more natural search term for example, “search engine optimization tips” then the following happens:

  1. This reduces the number of results which is good news allowing you reach higher on the search results.
  2. The average monthly search may not drop or in fact it may grow which is also good news as more users are searching for this term too.
  3. You are attracting a certain type of visitor based on the keyword phrase, in this case the person is looking for tips on SEO and not perhaps ready to buy your product or service yet. This is called a prospector.
  4. Using longer tail keyword phrases will keep in a top position longer than a simple one or two keyword phrase due to the sheer volume of traffic and competition.
  5. The longer the keyword phrase, the more permutations of a part or all the phrase is used with other search terms and helps you to keep top page presence should one long tail phrase becomes too saturated.


There are many techniques when sourcing out long tail keyword phrases and the most popular is of course the Google AdWords Keyword Tool (just search for ‘Keyword Tool’).

Another Tip for you! Using the Google AdWords Keyword Tool, once signed in you can utilise other column heading and features to help find those sweet spot keywords too. Check out my video article on my website called “Using Google Keyword Tool To Find Sweet Spots”.

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